Step 08: Communication

The art of convincing with words.

After the photos, your text is the second pillar of trust. A structured listing avoids unnecessary visits and attracts serious profiles.

The 3 Golden Rules

  • 01.

    Impeccable spelling : Use Google Docs to correct grammar and punctuation. A typo-free listing conveys seriousness.

  • 02.

    Total honesty : Never lie. Disappointment during the viewing is your worst enemy and costs you valuable time.

  • 03.

    Up-to-date diagnostics : Specify from the start that the diagnostics are done. It's the ultimate trust-building argument.

Video: Drafting your listing

The Anatomy of a Winning Listing

1

Header (UPPERCASE)

PROPERTY TYPE - TOWN - NUMBER OF ROOMS - KEY OPTIONS (POOL, GARAGE).

2

Interior layout

Describe floor by floor, ending each level with the WC. Specify whether the kitchen is equipped or open-plan.

3

Renovations & Exteriors

Be transparent about planned works and highlight the garden, the terrace or the basement.

Template to Follow

Private sale NANTES – HOUSE – 3 BEDROOMS – POOL – GARAGE – CELLAR –

Ground floor featuring an entrance, a living room with a fireplace, open to a 15m2 kitchen, a utility room, and a WC. The first floor includes a dressing room, three bedrooms, a bathroom, and a separate WC.

All on a wooded plot of 1000m2, with a garden shed, a pergola, as well as a covered pool. A double garage and a basement complete this property. Kitchen to repaint.

ITS STRENGTHS: well-maintained house, southwest orientation, pergola, magnificent view, in a quiet cul-de-sac, potential for expansion.

No agencies.

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